> SORGENIA #SEMPRE25NOVEMBRE
#SEMPRE25NOVEMBRE is one of the most successful digital campaigns in 2018: 26mio impressions, over 10.000 posts, over 1mio interactions. The web campaign, with radio support, brought Sorgenia to take a position in terms of social responsibility. On November 25th, the International Day against Violence against Women, Bebe Vio invited everyone to consider every day of the year as a day of fight. The call was to post a picture with #SEMPRE25NOVEMBRE.
Every action taken produced a 1 euro contribution devolved to La Grande Casa, a social cooperative focused on helping women and children to recover from violence circumstances.