Magnesio Supremo's new communication platform marks an important milestone for the brand: its first appearance on television, with the goal of becoming part of people's everyday lives and turning magnesium into a daily wellness ritual. The creative core of the campaign, crafted by RED, is a collective marathon with hundreds of people in motion, a metaphor for contemporary life, made possible through generative AI used not as an aesthetic exercise but as a concrete tool to bring to life an idea that would have been unachievable through traditional means. A result born from the collaboration between Recordati, RED and production company Haibun Group.
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