The first TV spot for Pastiglie Leone is at the centre of a Youmark feature, which covered the making of the project through conversations with all the key players involved. Four months of preparation, an entirely Italian team and an uncompromising pursuit of excellence: these were the ingredients of a project built on positioning, strategy and technical ambition. RED handled the creative direction, with Federico Brugia directing, Haibun producing and BAND handling visual effects — a result that sets a new benchmark for the brand's communication.
Read the full article on Youmark