The "Unlimited Pleasure" campaign for Müller Mix, signed by RED and produced by Haibun, is at the centre of a Youmark feature covering its creative process and production choices. For the first time in the Italian yogurt market, a brand used artificial intelligence to create the visuals for its TV spots: two films, for Müller Mix Bianco con Wafer al Cioccolato and Müller Mix Vaniglia con Mandorle Caramellate, developed through four distinct phases combining AI, live action, CGI and AI again to restore the images' distinctive aesthetic quality. An entirely Italian team delivered the project over four months of production.
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