AIA Panati



Online and offline launch campaign of Semplicemente Panati, a new product by Aia brand.
The new range comes from the choice to have a very short label, that lists only basic and essential ingredients without any addition.
A tv commercial that encompasses high production values of both “table top” and live action integration.
Matteo Sironi directed the live action shoot and Andrea Marini the “table top” one. A very well-known melody accompanies the commercial.


Director: Matteo Sironi live action, Andrea Marini table top
Production: Akita