MULLER “MIX CRUNCHY WAFER”
MIX “CRUNCHY WAFER”
User Generated Contents inspired commercials, since they are based on real consumers verbatims about the product itself.
Their words have been played creatively to build a real proper saga. All commercials close with the invitation to visit the website and tell your own personal journey.
CREDITS
Director: Dario Piana
Production: Haibun
ABOUT > Spin off web by H48, originated by the commercial. In the TV spot we invited people leave a vocal message to express their sensations brought by the product.
On the website these comments are read by an “emotion-meter” that transforms the experience into a graphic, conceptual and funny game.
ABOUT > Each Muller commercial generated a series of web mini videos. Creativity and production included these formats since the beginning.
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