SORGENIA “What Counts”
TV debut of the new Sorgenia with Bebe Vio as Testimonial. The idea is the parallel stories of Sorgenia and Bebe: a problem, a stop, the energy to restart and win. The claim “what counts is the energy that you put into it” grounds the Sorgenia positioning: human energy is able to change the world. A series of short web films reinforce the theme TV spot.